Depend Ad Campaign – “Ink Blot”

This video is part of Kimberly-Clark’s Depend brand integrated marketing communications campaign supporting the launch of Depend Underwear for Men and Depend Underwear for Women. “Ink Blot” features the differences between a man’s and woman’s answers to a Rorschach ink blot test. While the woman sees two birds with a “couple little hats,” her male counterpart struggles to identify what “it” is, finally responding with “my windshield when I made my trip back to Phoenix.”

Duration : 0:0:31

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